As with all articles of clothing, trends in promotional apparel come and go. It’s exciting to see the changes in design and customer demands change from year to year. Here are a few of the trends you can expect in promotional apparel in 2020.
Personalization
Gone are the days where corporations can order 1,000 identical garments and expect their employees to be happy about it. Personalization has affected every aspect of marketing, including promotional apparel. Instead of choosing a single T-shirt or sweatshirt design for your entire company, consider giving your employees several options to choose from. We’ve even seen companies ask their employees to pick out their very own garment to embroider or screen print, including brand-name fleeces and other items.
Athleisure
Athleisure garments aren’t going away anytime soon. T-shirts, tank tops, hoodies, and fleece jackets are great options for companies in the health and wellness, technology, and creative industries. They are ideal for teams who spend a lot of time working outside, too. Even if your office is more formal, employees will appreciate a fleece, hoodie, or jacket as a corporate gift. Athleisure is also a good choice for branded garments you intend to give away to customers or sell to the public.
Sustainable Fabrics
Environmental sustainability will continue to be a hot trend in 2020. Consumers are increasingly demanding sustainably sourced fabrics, including organic cotton, wool, and bamboo. If your company has a sustainability policy or an environmentally friendly office, consider extending your efforts to your corporate wear. Shirt Werks can help you find and design a beautiful and long-wearing eco-friendly shirt that reflects your values.
Bright Colors
The next two trends are taken right off the latest fashion runways. Designers are dabbling in bright colors that draw the eye and make a statement. You can incorporate this trend by choosing shirts or designing your screen print graphic in your brand’s loudest color. If your company’s brand is more conservative, consider adding a pop of color that complements your logo to your embroidered design.
Tailored Silhouettes
The runways also featured outfits with tailored silhouettes. While high fashion garments may trend toward the severe (think shoulder pads from the 1980s), this trend will appear more subtly in everyday wear, too. We expect to see more companies opting for embroidered uniforms, oxford shirts, blazers, and even dresses in 2020.
Now is a great time to order your 2020 promotional apparel. For help on your next order, contact Shirt Werks today.
